Three-year digital-first campaign, aimed at inspiring young Europeans to eat more fruit and vegetables, comes to a successful close

Linda Rider

– The Adhere to me to be Wholesome with Europe digital-first marketing campaign – acquiring operate for three a long time – was released by Freshfel Europe and Aprifel, and co-funded by the European Commission, with the aim to maximize fruit and vegetable intake in Europeans aged 18 to 30

– Since its launch in 2019, the campaign has had a significant arrive at making much more than 64 million impressions on social media, by way of the output and use of videos, infographics, ideas and partnerships with e-influencers. It has also produced +1.6 million video clip sights and achieved with much more than 2,500 persons throughout a few different functions

– Its accomplishment has also been recognised in a video summarising all these actions.

BRUSSELS, Dec. 6, 2021 /PRNewswire/ — Today, the “Follow me to be Wholesome with Europe digital-first marketing campaign – launched by Freshfel Europe and Aprifel in July 2019 – has arrive to a productive close following its 3 yrs aimed at selling a balanced, balanced diet plan for 18-30-year-olds in Europe.

Residing online below the hashtag #400gChallenge, the purpose of the campaign was to persuade youthful Europeans to maximize their consumption of fruit and vegetables to a minimum of 400g a day, to improve and ultimately transform millennials’ dietary behavior. This is in line with suggestions from the Earth Health Business (WHO) around the consumption of at minimum 400g of fruit and greens a day.

Additionally, with this technology recognised as being hyper-related and processing substantially of its content material on line, the digital-first nature of this campaign permitted it to be successful in raising awareness even with the difficulties wrought by COVID-19. Since its start, it has created more than 64 million impressions on social media and accrued +1.6 million movie views. This was all by the use of 30 video clips, infographics and collaborations with a lot more than 20 influencers from six European nations, who inspired younger Europeans to share tips to very easily integrate fruit and vegetables into their daily diet plans. Prior to COVID-19 constraints, the campaign also satisfied with additional than 2,500 people today during three unique gatherings.

Philippe Binard, Normal Delegate at Freshfel Europe, responded by saying: “Hurdles these kinds of as a deficiency of curiosity in foods and overall health, small knowledge of fantastic nourishment and panic that a nutritious diet is way too expensive, frequently usually means numerous youthful people today are not integrating ample fruit and vegetables into their weight loss plans. We’re hence very happy of the get the job done of this campaign to raise awareness of the basic actions which can lead to a healthier lifestyle, and are grateful for all the assistance we’ve experienced around the final 3 decades in the direction of this target.”

Including to this, Mathilde Fléchard, European Undertaking Manager at Aprifel, mentioned: “It is amazing timing to be capable to announce this campaign’s achievements in the course of the Global 12 months of Fruit and Vegetables. Following this, we hope to proceed educating and inspiring our more youthful generations to make more healthy foods selections as they head into adult life, with on line platforms after once again proving an excellent useful resource to join with this technology.”

Uncover out a lot more by downloading the campaign’s digital push package in English below, and get a search at the video summarising its pursuits and accomplishment listed here.

Resource Observe me to be Nutritious with Europe campaign

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