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Ayurveda is trusted by millions of people all over the country since it is deeply integrated with our food and daily routines. People have used Ayurveda through food and medicine and this has stood the test of time. A large population still has less faith in modern medicine.

Knowledge and awareness of alternative medicine have existed in India and other countries for many years

Indian society has relied on locally practiced traditional medical methods since ancient times. The introduction of allopathic drugs during the British era and British rulers’ disregard for Indian traditional medicine are to blame for the considerable decline of Indian traditional medicine. Traditional medicine’s expansion is also hampered by a lack of research infrastructure and ease of use. Higher funding and resources for research and development and in marketing have fostered the growth of allopathic medicine. Still nearly 70{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c} of India’s rural population still relies on traditional medicine for their basic care.

Alternative medicine in India

The AYUSH and alternative medicine sector in India is anticipated to grow at a CAGR of 8.6{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c} during the forecast period of 2022–2027.

Ayurveda, yoga, naturopathy, Unani, Siddha, and homoeopathy make up India’s system of alternative medicine (AYUSH). India is regarded as the centre of alternative medicine, including Unani, Ayurveda, Siddha, and homoeopathy, due to the wealth of old scientific knowledge here. The market in India is now seeing a surge in demand for AYUSH and alternative medicines as a result of growing public awareness of the usefulness and effectiveness of traditional medical systems, as well as increased government backing for these systems and expanding R&D.

India is currently one of the top exporters of alternative medicines worldwide.  India is positioned to be a worldwide leader and is expected to experience an outstanding 50{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c} increase over the course of the next five years thanks to a strong foundation in ancient Ayurveda and the large use of ayurvedic medications.

The United States and European nations like Germany and France are major export destinations. With the increase in scientific research and validation by AYUSH Ministry the sector can be a leader in global medicine. The development of the essential infrastructure and the regulatory framework, the Indian government is consistently promoting the sector.

A sudden increase in the use of alternative medicines was reported in Covid-19

A dramatic increase in the use of alternative medicines, or a shift toward them, was observed in Covid-19 due to several factors.

Early in the pandemic, fear gripped most countries due to the unknown factor. Lockdown was an acknowledgment of the fact that a treatment for the Covid 19 was not available. The lockdown further compounded the logistics and impacted medical supplies and aid for most countries. India still managed to feed the delivery systems to reach people far and beyond in different regions. .

Since a treatment was not available medical boards and professionals were experimenting with best available options. Many used available medicines for symptoms and tried different combinations. This along with the fear of the unknown prompted panic buying and hoarding of medicines even for symptoms…. Leading to further shortages and increased purchase costs. Moreover, the treatment protocols were being changed constantly and this motivated many to use the alternatives of herbal and Ayurveda. The different impacts of Covid and its long-term effects also made people switch over to the traditional approach owing to its immunity-boosting effects and lack of side effects. In this desperate Covid environment, the market for alternative medicines, such as Ayurveda, grew as a result of the rising demand for various ayurvedic products to strengthen immunity. According to a report from August 2020, since March, the demand for honey, chyawanprash, and turmeric in ayurvedic stores has increased by 45{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c}, 85{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c}, and 40{fe463f59fb70c5c01486843be1d66c13e664ed3ae921464fa884afebcc0ffe6c}, respectively. The Ministry of AYUSH’s suggestions to combat Covid-19 have been the main driver of interest in these items.

An old saying is…”Necessity is the mother of invention.” Some scientifically oriented Ayurveda brands even when further and scientifically produced innovative solutions to treat Covid-19 and its different symptoms; some even found a way into the WHO Resource Database for COVID which is a sort of testimony of efficacy of Science of Ayurveda. 

To Conclude

The incidence of diseases is higher in the 21st century owing to pollution, stress and poor lifestyles, and improper die. On this front, the WHO Traditional Medicine Strategy 2014–2023 was designed and released in 2013, putting an emphasis on the integration of traditional and complementary medicine to advance universal healthcare and guarantee the quality, safety, and efficacy of such treatments.

To ensure that everyone has access to basic healthcare, the world is searching for traditional medical systems that are affordable, conveniently accessible, and more physiologically compatible. 

In light of the above, alternative protocols such as our normal kitchen herbs and condiments, which are based on traditional knowledge, and oil serums based on science (Ayurveda Nanocellopathy), are being looked up to.

Also let not forget, modern medicine was created considerably later than humans. The best system for healing the body was nature. It’s just that, because there hasn’t been any research or scientific validation, the traditional sciences have morphed into alternatives. As we witnessed in Covid-19, scientific research is urgently needed to build people’s trust in alternate medicines. A shining example of scientifically validated alternative protocol is the inclusion of 2 poly herbal compounds that are part of the WHO Research Database for Covid. More such research will enable mankind to revert to the use of Ayurveda with confidence (and not due to force of habit or lack of resources or access to allopathy) in its therapeutic ability. This is the way forward to grow this sector which is safe, effective and easily accessible and can be blended into one’s lifestyle.

I am not propagating that one system is superior to another. None can be. However, when people are in distress they search for different solutions. The need of the hour is to respect different approaches and build on different systems to create a healthcare system that allows people informed choices and a level playing field. 

END OF ARTICLE

Natural drugs industry bodies in India are searching to improve sales and acceptance of these types of conventional drugs amid India’s big force to develop into a hub for option therapies.

Rise IN Attractiveness For the duration of PANDEMIC

The COVID-19 pandemic has presented the choice medication field a raise. 
 
Ayurvedic drug firms recorded far more than US$18 billion in sales in 2020, 4 moments the amount of money in 2014. 

“During the COVID-19 pandemic, individuals observed that modern medication wasn’t handy for all people. There was a development of people today drinking herbal concoctions that produced people them sense superior, and it was so effortless. That designed folks have confidence in herbal cures,” claimed Ms Rajni Jain, co-founder of the Sansthanam Abhaydanam Ayurvedic Medical center. 

As a end result of the pandemic, her ayurvedic orchard has grow to be extensively preferred, and now she and her team are looking at manufacturing their personal medicines in a bid to capitalise on marketplace-wide need.

The growth of the alternate drugs field has occur on the back of a concerted energy by the Indian authorities to increase the sector. 

It created regulatory frameworks, delivers tax incentives and supplies study funding. 

The establishment of a dedicated ministry to oversee all items substitute medicines in 2014 encouraged self-confidence among the quite a few initially-time customers and diminished counterfeit solutions recommended by non-licensed practitioners that experienced ailed the sector for many years, market gamers stated. 

Mr Milan Mehta, secretary of the Ayurvedic Drug Suppliers Affiliation mentioned absent are the days when standard medication intended questionable unfastened powder. 

“That may possibly be a marketplace at the village level. But at city amount and export – it’s given in suitable packaging with adherence to most current principles and laws expected by the regulators of India and abroad,” he claimed.

Improving Standards

Indian’s sector bodies want makers to adhere to the greatest techniques approved by the Earth Overall health Corporation (WHO) to strengthen exports.

They regard the WHO’s stamp of acceptance as very important for the intercontinental uptake of standard medication.

The worldwide health and fitness entire body is also keen to widen the use of classic medicine.

In April this year, the world wide health and fitness body’s director-basic Dr Tedros Ghebreyesus stated: “As nonetheless, the contribution of regular medication in direction of countrywide overall health techniques is not thoroughly realised. This international centre for regular medicine will be a highly effective auto for taking their journey ahead.”

WHO has also recognised India’s purpose in the world of option medication – it labored with the federal government to establish the region as the herbal drugs capital of the planet.

In March this 12 months, it established up the WHO World Centre for Traditional Medicine in Prime Minister Narendra Modi’s household state Gujarat.

In spite of the growing recognition and acceptance of ayurvedic medicine, practitioners of far more conventional drugs are sceptical, amid lingering issues more than excellent. 

Lots of say substituting classic drugs for modern medication could guide to a community well being disaster.

The fact however is that by the WHO’s estimate, all around 80 for every cent of men and women about the entire world previously use conventional drugs.

Authorities hope that rigid regulation could be what will make sure the excellent of alternate medications and minimise wellness threats.